Our Team

Reinhart undoubtedly sets the tone for the entire organization. As the CEO of Pioneer, Reinhart has a proven track record of managing high growth organisations – instrumental in building a 33 branch Cat Rental Store operation from scratch - the Pioneer team has grown significantly during his tenure.

But Reinhart is more than numbers, operations and investment. Reinhart has a unique way of encouraging confidence in those around him. He seeks opinion from his team, listens and has built a culture of high performers through his positive and focused approach. Customers instantly engage and recognize that he is listening, adapting and growing the customer experience to meet the demands of today’s dynamic environment. Most of all, it is readily apparent that Reinhart enjoys life!

E-mail: ranklam@pioneerrentals.ca

A Pioneer original! One of the first employees of the organisation in 2006, Gene has helped guide the culture and growth of the team into new products and new markets.

For Gene, it’s about horsepower - motors – undercarriage – accessories – and ultimate performance! He loves to tinker on vehicles in his spare time! Starting his career as a shop floor tradesman, auto body technician, and as an owner/operator of a truck accessory business Gene eventually became the General Manager of a Motorsports Dealership in Fort McMurray.

Today, as VP of Operations, Gene believes in his team – guiding them through new products and into new territories - supporting each of them as they help customers explore the unknown and travel the road to nowhere. Top gear customer support – in the freezing cold, the muddiest of bogs, or on the road towards the ultimate destination – Gene inspires the team’s excellent customer service reputation developed at Pioneer.

E-mail: gcowan@pioneerrentals.ca

Matt led our Edmonton operations for years; today he supports all branches as the Director of Marketing & Business Development – in his words to provide “epic customer service”. Once you meet Matt you’ll see that he lives up to that claim! He’s a leader… guiding and solving problems with a unique understanding of what our customers need most – unbridled enthusiastic support!

With over 18 years of exceptional customer service Matt’s actions speak louder than words. The last 8 years Matt has established himself as a leader within the organisation – an integral part of Pioneer’s growth – Matt is a driver of the open, supportive and high performance culture that embodies Pioneer at every level. This is the reason he gets up in the morning - “I like getting people excited about the things I'm excited about – and I love what I do!”

Outside of the office, Matt is committed to leadership and team building through his passion coaching minor hockey. Matt is happily married to a patient (without a doubt patient) and loving wife, Tina Metcalf of five years and together they have 3 small beautiful children.

E-mail: mmetcalf@pioneerrentals.ca

Ajit Gill, was born and raised in Winnipeg, Manitoba – so it’s a given he is no stranger to cold weather. From an early age he was always thinking business as he was exposed to the ‘business side of life’ through his father, an entrepreneur at heart, whose portfolio focused on real estate, automotive, and the transportation industry. Ajit knows how to cut through the red tape and make things happen.

In 2013 as the Oil industry was hot, opportunities were plentiful. After interviewing with numerous companies he was presented with an opportunity for an up and coming Rental Company called Pioneer Oilfield Rentals. Sitting in the first interview Ajit instantly realized this is where he wanted to land – the unique culture was readily apparent.

As the controller of the company, his time has been balanced with accounting, finance as well as managerial decision making. In addition, Ajit has supported a handful of acquisitions and transitioned them into the Pioneer culture, researched and implemented new Rental Software into the company/all branches, and works hand in hand with partners as well as the operations managers to ensure all locations are running as efficiently as possible.

Although Ajit is a Winnipeg Jets fan – with the team logo bumper sticker to prove it – we still like him and know you will too!

E-mail: agill@pioneerrentals.ca

Born and raised in Edmonton Tyson grew up in a family where tinkering with classic cars and off-road equipment were a way life, it was only natural that his mechanical passion was ignited at a very young age. By the age of 22 he graduated from NAIT with his Automotive Journeymen Red Seal ticket while working in an automotive shop as the shop manager. Tyson then moved into the oil gas industry as a service truck technician working on all types of equipment from small engines to heavy machinery. Tyson joined the Pioneer Offroad family as a service technician in 2011, he progressed into the role of customer service representative looking after the shop and then further advanced his career with his current role as the Edmonton Operations Manager.

Tyson's dedication to his customers is evident, he and his team are available 24/7 and cater to all their equipment needs. Tyson is motivated, organized and confidently leads his team with a firm belief that quality work paired with outstanding customer service and integrity is of upmost importance in ensuring the success and sustainability of our business.

E-mail: tmauer@pioneerrentals.ca

Jake is a 25 year resident of Bonnyville and on the weekend you may just find him strumming a guitar and picking a song or two at the local pub! But during the week Jake puts his red seal mechanical education to work at Pioneer and the newest addition – The Trailer Shop!

Jake is one of guys that everyone becomes friends with right away! Probably because of his positive attitude but more than likely it’s also because he knows his way around an engine – he owned a local small engine repair shop for years and most of Bonnyville knows him by name. Not to mention his volunteer work is a testament to his commitment in the community with active work at Bonnylodge Seniors Home, St. Johns United Church, Royal Canadian Legion and others.

After years in the service business at X Power & Performance (ATV/Small Engine Sales and Service), The Cat Rental Store (Rental), Greschner Pontiac Buick GM (Automotive), Tercier Chev Olds (Automotive) Jake knows what it takes to keep you on the road and off the road! If you need support or have a challenging problem Jake is more than likely the guy to solve it, or he knows a local person who can!

E-mail: jwhite@pioneerrentals.ca

Brandon started with Pioneer back in December 2014, as a Service Truck Operator.Today you can find him in the Operation Management chair in our Fort St. John branch. Brandon brings authenticity, leadership and loyalty to Pioneer, with an on-going objective to ensure that efficiency and accuracy of all day to day operations run better than ever.

With over 16 years’ experience in hard manual labour jobs, Brandon isn’t afraid to get his hands dirty. He value’s hard work, dedication, and loyalty - above all else. His time management and leadership skills ensure that Pioneer will continue to run like a well oiled machine. The reason he gets up in the morning – Besides a good cup of coffee, the chance to add value… that’s a big thing that gets him up in the morning.

Away from the office, Brandon is devoted to volunteering at the local ice rink. He sits on the board of the Taylor Minor Hockey Association as Vice President, along with coaching his daughter’s team. Brandon has been happily married for seven years to Carissa Roy, together they share three wonderful kids and a family focus on the business with Carissa a key part of the Fort St. John management team. The Roy’s spend their quality time outdoors, playing pond hockey, ice fishing and camping. They understand the region and the terrain challenges presented everyday.

Email: broy@pioneerrentals.ca

Brian is definitely one of those “go to guys”, the one who can solve the problem, guide you through the right equipment to use based on where you are headed and connect you with the right resource if it’s outside of the Pioneer offering.

Over Brian’s career he has built practical knowledge in exploration related industries – from a roughneck on the rigs to building a substantial downhole tool division at Packers Plus, operating service rigs and over the last 10 years building a significant operation in Grand Prairie and the north for Pioneer. With a masters in “common sense”, Brian gets it! Solving problems, striving for great service and support whenever and wherever needed!

Born in Hay River, Northwest Territories, Brian has an excellent understanding of Canada’s North and you can rely on his expertise as you strike a path to almost anywhere.

E-mail: bfarnden@pioneerrentals.ca

You would never know it, but Duane is a grandfather! He most certainly does not look the part but that grandkid is his pride and joy and family is so important and here is why!

Duane is a military man, not a desk jockey, but one of those amazing people that have laid their life on the line for us as Canadians – the kind of person our whole country is proud of!

Over the last 6 years he has built the training division at Pioneer with meticulous detail. He gets it – there is no one more qualified to help train your team than Duane Wallis. His experience in war torn countries parlays into an amazing support team of other military vets who can bring safety, training, support and now operated services to your next adventure. It’s usually too much information to share a detailed resume – but in Duane’s case it’s truly amazing to see his journey and watch how he has applied it to the training team and his students!

Duane joined the Canadian Forces at the age of 17. Gained promotions through the ranks to the rank of Warrant Officer, and retired in 2013 prior to joining Pioneer, with a track record of exploring the unknown, coming prepared for the unexpected and an understanding of critical safety procedures.

The journey includes:

-Armoured Reconnaissance
-Armoured Reconnaissance Assault Troop
-Leopard 1 Tank Gunner and commander
-Leopard 2 Tank commander
-Instructor at Canadian Forces Armoured School.

Achievements:

Silver medal in NATOs premier 8 man Reconnaissance dismounted patrol competition known as Cambrian Patrol held in Wales United Kingdom. Competed against 110 other 8 man patrols from all NATO countries. Duane earned 5 commendations for various actions while serving 5 deployments in Bosnia, Kosovo, and Afghanistan.

We know Duane can help your team come prepared no matter what lies on the road – or goat trail – ahead!

E-mail: dwallis@pioneerrentals.ca

A Pioneer Original!

Born and raised on Vancouver Island. Tom’s love for motorcycles, ATVs and off-roading naturally inspired him to pursue mechanics and motorcycle racing at the age of 18. Tom started as an apprentice mechanic at a Motorcycle/Marine Dealership. Over the next 9 years, he stayed in his hometown of Campbell River and acquired over 20 dealership certifications for motorcycles, outboards, generators, boats, pumps, ATV’s for almost all major brands.

Tom Moved to Fort McMurray in 2006 to further his career into motorcycles. Over the next couple years, Tom worked at a very busy Motorcycle dealership next to the original Pioneer shop in Fort McMurray and achieved Red seal motorcycle technician. Gene persuaded Tom to become part of the team at Pioneer, as the first full time mechanic at Pioneer EVER! Tom helped build the business by developing a way to make the Argo’s a reliable commercial rental unit. Tom also helped design the heater system for the famous Cabbed Argo’s for our harsh winters.

With his natural teaching ability, Tom moved up to service Manager and provided training and tech support for the new Pioneer branches across Alberta. Most recently, Tom moved up to the Operations Manager at the Fort McMurray Branch.

With his off-roading, marine and motorcycle experience Tom knows the challenges and importance of having reliable equipment while working in remote areas.

With over 26 years in the Canadian Armed Forces and most recently 5 years of railroad operations experience, Cordell brings a diverse skill set to the Pioneer team. An avid outdoorsman, fisher, and hunter he understands the challenges faced by our clients in the wilderness of our beautiful Country and knows how to ensure they are properly trained to meet these challenges safely.

Cordell joined the Canadian Forces as a member of the primary reserve at the age of 17 and eventually transferred into regular forces as an Armoured Crewman. This incredible career has seen him leave his home province of Newfoundland and Labrador for postings in New Brunswick, Quebec, and Alberta holding positions in both an operational unit and training establishments as an instructor. He has several international and domestic deployments. In Canada he has deployed to the Winnipeg floods in 1997, the G8 Summit security force in 2002, and the Canmore floods in 2013. Internationally Cordell has completed 5 operational tours of duty to include Bosnia in 1997 and again in 2003, Kosovo in 1999, Afghanistan in 2010 and most recently to the Ukraine in 2016. In 2018 Cordell finally decided to hang up his combat boots and retire from the military as a Master Warrant Officer.
With experience gained from a combination military service, railroad experience and his lifestyle as an outdoorsman, Cordell and his dedicated team of trainers will provide the most pertinent and realistic training possible to our valued clients. As a former Sergeant Major, Cordell’s keen attention to detail enables him to fulfil the role of Safety Manager for the company, a role which is of upmost importance to him.

Achievements:

Member of the Order of Military Merit (MMM)
Founded on July 1, 1972, the Order of Military Merit recognizes distinctive merit and exceptional service displayed by the men and women of the Canadian Armed Forces, both Regular and Reserve. Many have demonstrated dedication and devotion beyond the call of duty, and the Order honours them for their commitment to Canada. His Majesty King Charles III is the Order’s Sovereign, the governor general is its Chancellor and a Commander, and the chief of the Defence Staff is its Principal Commander.